Steve Rubel: An examination of the AWESOME power of consumer-generated content
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Steve Rubel posted a great analysis of how Tim Ferris used bloggers to get the buzz started for his book, The 4-Hour Work Week
And all it cost him was a couple of plane tickets and hotel rooms.
A Message to Advertisers About Paying Bloggers to Cover Their Brand
How much are you paying the top websites to run banner ads that most of us ignore (and our software allows us to block)?
How much are you paying to promote your products in traditional media?
How much longer will you ignore REACH?
Ferris focused on reach. He went after the most widely-read bloggers on the web, the guys other bloggers read and link to every day.
You may not have a product, service, or website that interests the top bloggers, but it interests someone. Some of the paid-post brokers have stables reportedly in excess of 30,000 bloggers. Think it might be worth at least TRYING to get your brand in front of them, even if costs you a little money?
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