Why would you join a marketplace that offered flat rates if you have a well-ranked blog?
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A quick hat tip to Dosh Dosh for putting together a definitive list of paid blogging sites. I’ve heard of most of these, but haven’t had the opportunity/desire to try many of them.
A big negative to me is any site that pays flat rates for posts. The only blogs that would/ought to do these are the lowest-ranked blogs. If you’ve achieved any sort of rank at all, you’re better off going with a marketplace that segments rates according to several ranking factors.
I am a strong believer in retaining link equity. In theory, every outbound link from your site dilutes the value of all current and future links. So, you have to be sure you get the proper value for a sponsored link. If you have a low-ranked blog and just HAVE to monetize it RIGHT NOW, flat rate posts might be the way to go. But, understand that you may be reducing the long-term revenue potential for your blog.
If everyone with a PR 5 site said, “Nope, not gonna take less than $XX”, that would establish a price of entry for the advertiser that would make it worth the blogger’s time to write the post and keep the link up for an extended period of time. My most profitable blog is my poker blog, a niche where affiliate programs can be so lucrative that text-link advertisers would pay quite a bit more to get bloggers to forego affiliate programs. Additionally, many of these advertisers are, in fact, very strong, lucrative affiliate sites. Poker bloggers, almost universally strong when it comes to evaluating equity and understanding the value of the hand they are dealt, are good about not dropping their rates. The value of search engine rankings for an affiliate or a poker site in this niche is impossible to overestimate.
Remember the story of the tortoise and the hare: It’s not the person that monetizes first that makes all the money, it’s the person that monetizes best.
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