5 ways to go the extra mile to make your sponsored review advertiser happy
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Honestly man that was the best blog review!
I love how much time and research you put into discovering what I was blogging about!
It was interesting, funny, and valuable. Thank you! It’s the best paid blog review so far.”
— JP Richards, Search Engine Optimization Consultant, www.Toronto-SEO-Company.com
Makes my day to get e-mails and comments like that.
I often (ok, almost always!) see paid reviews that read as though the blogger is just going through the motions. You know, “hey, check out this site/stuff/service, and oh, by the way, I got paid to write that.”
Keep doing that. I like it when my competition is lazy.
Here’s a few things to do that don’t take much time or effort, but go along way to getting an advertiser excited about your review:
1. Actually check out the site (duh!). It doesn’t take long to surf through most sites and get a feel for their unique selling proposition. Incorporate that proposition into your review. By incorporate, I mean let it serve as a guide. DO NOT COPY the advertiser’s site. It’s bad for both of your google-juice to have duplicate content. Plus, it’s lazy. Plus, it’s unprofessional. Plus, 99 times out of 100 (I’m making that up), the advertiser is paying for YOUR words.
2. Google the advertiser/product/service. Are other people saying good things? Again, it’s a guide for you. In some cases, you may even be able to use this as a testimonial, but check the permissions. It also can serve as a warning if all you see are bad comments - you can get out of the review before you write about something you later discover to be embarrassing.
3. Check Google Trends for hot search terms that be incorporated into the review. Obviously, you want traffic for your site, and the advertiser would love to have as wide an exposure as he/she can get. Don’t force it, but if you’re writing a review for a company selling trips to Florida, you could include ‘Miami Airport’ in the post (This phrase is #14 on Google Trends at this moment due to this morning’s evacuation). And, if you can spot a term that is more ‘long-tail’ than a current event, so much the better.
4. Read the directions carefully up-front and be sure to deliver exactly what was requested. It’s pretty annoying for the advertiser to request changes. They don’t like it, and you don’t like getting it. If you have time to do something twice, you have time to do it right the first time.
5. Check spelling and grammar. In sponsored reviews, I double-check everything, even pasting the review into MSWord and checking against their spelling and grammar tools. Many browser and blogging client’s have spellcheck incorporated. Make sure it is turned on.
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