You Should Be Reading: SearchRank.com
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In a post primarily directed at publishers selling text link ads, a la textlinkads.com, David Wallace at SearchRank gives a few sales and design tips from the perspective of a buyer of text links. I found a few ideas here that I need to take a good look at, and you might also. Most apply equally as well to paid-post bloggers as they do sellers of text links, and frequently we do both.
The most valuable, and easiest to implement, is his suggestion regarding identifying text links as advertisements. We all disclose in some form or fashion, and I do more than most. Most times, I use a graphic element supplied by the broker of the post and linked to their server, or linked to a page where I keep my disclosure statement. My text links usually, but not always, have a header with the word "Sponsor" or something similar. On my monetized sites, I also have some statement someplace to the effect that I sell advertising. As David says, and I know, I’m making it easy for Google to penalize me, especially given the increased sophistication of natural language parsers. He provides a simple suggestion that solves the problem for me: Using graphics for my disclosures and the links to my advertisement pages, and using a more innocuous url than "http://mysite.com/advertisements".
Simple and elegant, and it meets my personal standard for disclosure while providing information to my advertiser and protecting my site and the advertiser’s site from pagerank penalties.
Yeah, I’m embarrassed that I’m not already doing this, as I’m sure many of you were doing this a long time ago. Oh well, it’s on my to-do list now.
So, check out the article, there’s a few more suggestions there that have value. Another for me is to learn how to set up single-page links in blogger. I think I know how to do it in WP. If you know, send me a link to an article, m’kay?
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