Is the tide beginning to turn?
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Last week, we saw Entrepreneur publish a short objective article about paid-posts. Today, WSJ.com has an article about paid-posts that is also done in an objective tone.
Could we be on the verge of losing our "bad-boy" images? 
And, what’s with an article in major media that doesn’t include a quote from Colleen? What’s up with that?
While neither article could be classified as a ringing endorsement for this business model, both are written to show both sides of the argument, particularly from the advertiser’s perspective of the benefits of sponsored posts. In the WSJ article, Apogee Search is profiled and their experience with PPP is detailed as follows:
- Traffic is 3x higher than last year.
- More than half of Apogee’s traffic comes from blogs, compared to 10% prior to the paid-posts campaign.
- Visitors completing online inquiry forms up 4-5x compared to last year.
It should be noted that Apogee utilizes sponsored posts strategically; they allow "neutral" posts, they evaluate the blogs and bloggers and ban those not up to par, and they evaluate the feedback they receive to improve their site. Great suggestions for any advertiser looking to get the most out of their online marketing budget.
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I think I’m only quoted in negative articles. Hee, hee!