You should be reading: Andy Beard
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Andy Beard shoots and scores again with Targeted Audiences Like Being Sold To, where he makes the case for how sponsored reviews can be leveraged by the advertiser and the blogger when they are kept relevant and targeted at the audience.
Relevant. Targeted. Those are the key words.
I’ve already said I made some mistakes early when I started writing PPP. Too many opps, not much relevancy. Since I scaled back (NOT stopped!) the paid-posts, though, an interesting thing has happened: My RSS readership is way up on the blog where I do most of my reviews, currently. When I started doing reviews, my subscriber count was sitting in the low 20’s; yesterday, it hit 81.
So much for "ruining my blog" and "chasing away readers".
Key takeaways:
Advertisers, you may want only PR 5 blogs for SEO purposes, but Google measures relevancy in determining whether to pass link juice. From a traffic (click-through) and SEO perspective, it might actually be a better investment to pay that same money to a PR 3 blog that is tightly focused on dogs if you’re selling dog food, than the PR 5 knitting blog.
Bloggers, this is where you can leverage the power of multiple niche blogs. Get them up, focus on quality, get them approved for paid posts, then you can spread those 10 opportunities a week you want to do across 5 blogs rather than packing your primary blog with low-relevance ads that are a bad investment for your advertiser. Focus. Target
Popularity: 12% [?]
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