How to: Marketing Using Voice Messaging
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Here in the states we’re coming up on another election cycle. Oh, who am I kidding, we’re already in full campaign mode, more than a year out.
If you’re a registered voter, you have almost definitely received an automated call from a candidate, or some easily recognizable name on behalf of a candidate. You may even have received these calls out of the election season, on behalf of some organization that asks you to take action for or against a cause. For instance, the Juvenile Diabetes Foundation used voice messaging to rally supporters to call their Senators and Congress-persons and urge them to support a key piece of legislation. The technology also allowed the recipient of the call to immediately be transferred to the office line of their respective legislator - an excellent example of striking while the iron is hot.
Vontoo voice messaging is the tool used to execute many of these campaigns. A call can be created or uploaded by a variety of methods, then assigned to calling lists and specified time periods in which to call. The data from these call can then be tracked, so the marketer knows how many were answered live vs. by answering machine, the number of calls sent and received, and a number of other details that can be analyzed to improve the efficiency and effectiveness of the campaign.
From the callers perspective, Vontoo uses the National Do-Not-Call registry to screen out numbers in the registry, and demands that their clients have an opt-in or established business relationship with the callers.
Interesting stuff, I admit I hadn’t thought about how efficient and effective this market communication strategy might be.
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