Google’s Hypocrisy: The villagers are sharpening the knives
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This was a good week for exposing the hypocrisy of Google and A-list bloggers!
You have Ron over at Linkworth doing some serious competitive research on how Google sells pagerank AND site reviews. I’m not going to steal his thunder, but the post is a follow up to his original post about Google selling pagerank. In the follow-up, he proves these backlinks show up in nearly every instance, proving the theory that Google is passing link juice. At least, they do at the time of his post.
I don’t expect Google to zerorank itself, but I do wonder how long it will be before Matt Cutts lays some wood on the guys at Google Enterprise. Or tells us they put more redirects in place AFTER being exposed. Not exactly the leadership you would expect, and one has to wonder if there are disciplinary actions for Google employees that violate webmaster guidelines.
You also have Ted Murphy exposing the paid links at Techcrunch that are being ignored by Google. Unfortunately, he did so in a comment thread at Techcrunch and I won’t link there, not even with a nofollow. Yeah, I’m sure Mike Arrington is losing sleep over it. 
But, I’ll happily post the search result here and give IZEA my non-existent link juice - Techcrunch sells pagerank.
This practice continues to one cornerstone of my contention that Google is hypocritical and inconsistent in its application of this rule. It seems like the people spared a zerorank for selling pagerank are the most likely to people to show up and share an adult beverage at an SES conference. Or invite you to their party. I’m just saying.
Here’s the thing: Links have value. If you link to someone because they paid you for something, you sold the link.
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Comments
No way man! Google slapped itself by giving YouTube a PR3 for like 5 minutes. They’re not evil! They even penalized themselves for buying pagerank! I have the screen capture to prove it. I am going to sell it on Ebay as I am pretty sure I was one of only 5 people to catch it before YouTube submitted an apology through their webmaster tools account and got their PR8 back.
(People have a hard time knowing if I am joking or not lately, so, lol)
Dugg it.