Are buyers of sponsored links set up for deals of the century?
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Search Engine Roundtable continues to report that sites hit with Google’s PR penalty for sponsored links continue to pass link juice. While it is impossible to measure the value of the link juice being passed, buyers of sponsored links are supposedly not seeing corresponding drops in their PR.
Toolbar PR and internal-to-Google PR have always been somewhat disconnected. Supposedly, Google calculates internal PR very frequently, and only pushes toolbar PR out every few months so webmasters have insight into the results of their optimization efforts.
I would love to hear from buyers of sponsored links on this: How many of the sites you advertise on were penalized, and did you see a corresponding drop in your PR?
I have to wonder if advertisers are set up for some fantastic bargains. If you know a site was formerly a PR 5 and is now a PR 0 due to penalties and you can get a link for a fraction of the price compared to 6 months ago, would you see this as added-value?
Maybe some of the smart folks over at Izea or Linkworth or ReviewMe could come up with a way to quantify this, and confirm “former PR” for advertisers to consider in their purchasing decisions?
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