Who is responsible when bloggers feel they have to write negative reviews?
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I don’t like writing negative reviews any more than the next guy.
I try to get past this by only taking paid-review opportunities that I truly like, or for which I can see how someone else might value the product or service.
But sometimes, I come across an opportunity which has potential but is falling down on execution. Do they need to hear that feedback? Does the market need to know the service could have a lot of value if it were done better?
Absolutely.
I have no idea if the advertiser will appreciate my review or Colleen’s sweet ass review. But, I had to be honest. I also have to be honest about this: This is the kind of opportunity that makes me question the screening process at PPP sometimes. Yes, the money this advertiser is spending is fairly good, especially since they appear to be embracing RealRank as well. But the value of what they are getting will be substantially lower than if they’d waited a few weeks of even months so they’re ready when the marketing efforts kick off. The advertiser purchased reviews without having a clear selling proposition on the website, and there are no groups or products/services registered yet.
I know for the advertiser it’s a chicken-and-egg proposition: They can’t get advertisers and consumers with advertising, but their choice of advertising involved more of a consultative-selling approach. As bloggers, we’re trying to explain the service, and we were given very little to work with. In fact, I tried registering for the service twice, and I am still waiting for my login information.
PPP really needs to screen these opportunities better before allowing them into the marketplace. At a time when the integrity of their business model is under attack, it is bothersome to see opportunities that appear to be strictly about getting a link for SEO purposes, with no care for the context in which that link will be presented.
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