Are you going to test Pay Per Play Ads?

Posted by Tim
January 8, 2008

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There is a new PPP coming to market, but it isn’t the one with you’re all familiar: This is Pay Per Play Ads, a company banking on advertisers willing to pay webmasters for the right to place a short, five-second audio ad on their websites. The ad will play every time the page is visited, and webmasters will be paid for each visitor, similar to a banner-ad CPM earning model.

I have a site where I may test Pay Per Play. How will I test?

Well, traffic on the site is creeping over the 500/day mark, on average, with an acceptable bounce rate around 30%. Much of this traffic is from social media, with search engines to a lesser extent. Testing will be simple: Watch the bounce rate for trends that it is increasing. Bounce rate simply means that a visitor enters the site and leaves without taking any action - no additional links are clicked, no comments, etc. So, if Bounce Rate trends up after the audio ads start running, it will be show quickly and I can determine if earnings outweigh the loss of visitors.

Will you try it?

Popularity: 23% [?]

Interesting

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Comments

I signed up awhile back and do plan on giving it a try for a week or two.

Comment by Robert (5 comments.) on January 11, 2008 @ 8:54 am

Let us know how it goes. I’ll be testing it as well, but I don’t think it starts until February, right?

Comment by Tim on January 11, 2008 @ 3:59 pm

correct

Comment by Robert (5 comments.) on January 11, 2008 @ 6:42 pm
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