Town Hall Chat With Ted Murphy, IZEA CEO
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Ted Murphy, IZEA CEO, held a town hall chat with bloggers this evening. I clipped a few key points that were of interest to me (I think you can tell from the chat where I am focused), along with some Q&A from a few other bloggers:**
Bob: when will social spark beta testing begin?
Ted Murphy: I have a meeting about that friday morning. I hope to know more then.Tim @ Bloggerista: What is the advertisers’ feedback to nofollow in socialspark?
Ted Murphy: Some good, some bad. the seo’s don’t like ti much, but the regular advertiser have no problem with it. my guess is that 98%+ of all online ads have no-follow, most advertisers aren’t looking for seo, they are looking for clicks and sales.brettbum: Has any progress been made with Google or Matt Cutts or did everyone agree to not quite agree?
Ted Murphy: There is still some potential there, but there are definately some issues we don’t agree on. I want to do right by Google but they need to have a uniform application of policies.Tim @ Bloggerista: If advertisers are looking for clicks and sales, is socialspark (and us) going to be competing with affiliate programs? Are they responsive to the buzz marketing sales proposition?
Ted Murphy: it is a blended value proposition. for someone like a car manufacturer I can sell on the creation of the post alone. Would you pay $15 to have someone explore and research your vehicle and write 250 words. That is as good as it gets whithout having you go to the dealership. For other advertisers it is more about the clicks and direct sales. each advertiser has their own metricsryan: Are there plans to release ROI rank on a seperate site, like Real Rank?
Ted Murphy: ROIRank will be part of IZEAranks and will have an API like RealRank.Tim @ Bloggerista: You don’t have to answer it this if you don’t to, but are you holding back any big-brand advertisers so socialspark makes a splash (instant credibility)?
Ted Murphy: there are a few big advertisers that are lined up for SS. we have been getting some really great feedback.mistipurple: getting advertisers from asia? you have a huge market waiting to be tapped.
Ted Murphy: not a ton from asia, but 10% of business coming from the UK.
Key takeaways:
- “most advertisers aren’t looking for seo, they are looking for clicks and sales”
- “it is a blended value proposition. for someone like a car manufacturer I can sell on the creation of the post alone. Would you pay $15 to have someone explore and research your vehicle and write 250 words. That is as good as it gets whithout having you go to the dealership.”
- “there are a few big advertisers that are lined up for SS”
This makes sense when you consider the largest brand-name advertisers that IZEA wants to reach. For instance, Ford doesn’t necessarily require SEO, but they wanted to get buzz going for the Ford Scholars program and bloggers stepped up. Same goes for many of the movie studios - it’s more about buzz. From my experience, these advertisers are spending in big chunks with IZEA. While everyone has their individual preferences, these are the advertisers I enjoy writing about and embrace their opportunities.
**All clipped chat is unedited, typos and grammatical errors included
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